Investment Mistake to Avoid – Anchor Bias

Anchoring or focalism is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions. During decision making, anchoring occurs when individuals use an initial piece of information to make subsequent judgments. Once an anchor is set, other judgments are made […]

Common Financial Mistake : Endowment Effect

Holding on to what you have is a financial mistake which very few people understand and acknowledge. People generally tend to overvalue what belongs to them relative to the value they would place on the same possession or situation if it belonged to someone else. This is called the endowment effect. For example, a person […]

Common Financial Mistake : Buyer Remorse

If you have a tendency to spend money on buying things which you do not really require but end up buying them only because there is a discount available, or because there is some scheme, or because something is available with it for free, then you will suffer from buyer remorse. That is so because […]

Debts can be as risky as Equity

Majority of Investors Define risk as Loosing capital during my interactions in Financial Literacy workshops. Corporate credibility, interest rate environment and inflation can eat into your returns or even make them negative There are people, who avoid equity markets thinking these are gamblers dens. And, feel debt investing is safe with no risk, and that […]


The client, Mr. Mehta is a 55-Yr old individual, employed with a private sector enterprise. His family comprises of his wife (a homemaker) and a son. Mr. Mehta earns an annual salary of Rs. 10, 00,000; broadly speaking, his annual expenses amount to Rs. 500,000 (Rs. 350,000 towards household expenses and Rs. 150,000 towards travelling/holidays). […]

PlanetWealth Financial Advisors
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Bhavnagar, Gujarat 364001